Business Services 101
Business services are a broad category of work that benefits companies without producing a physical commodity. They support a wide range of other business activities, including marketing, production, safety, cost and convenience.
Unlike goods, which are produced and stored for future use, services are delivered on demand. This means that they cannot be stockpiled for future use or sold at a later date.
Service design is a framework for developing business offerings that customers will value. It draws on the best practices in product design and management to understand how customers perceive your offering.
The core of this framework is four elements: customer experience, service quality, process efficiency and employee engagement. The four elements overlap and depend on one another.
First, the service brand—the name and image that a company uses to describe its offerings—is crucial for customer perceptions of your services. Creating and managing that brand requires attention to detail, especially if you plan to compete with other providers of the same services.
Second, the value that your services provide to customers is critical for your bottom line. That’s why it’s important to choose the right partners and deliver the highest level of service possible.
Third, your business needs to ensure that your offerings are legally compliant. This means understanding the rules of each state or city where you operate and ensuring that your business meets them.
Fourth, your business must develop a strong sales and marketing strategy to promote your offerings. For example, you can hire a marketing agency to create a website and other advertising materials that attract new customers.
Fifth, you can also offer your services to a larger group of consumers by incorporating them into your existing products. For instance, you can add a delivery service to your restaurant’s menu or offer your services in tandem with an event promotion campaign.
Finally, you can integrate your services into your business model by implementing an ERP system that will handle all of the administrative tasks involved in running your business. This will streamline processes and help you save money.
If you are starting a service business, it’s important to understand how sales tax works and how it can affect your business. Each state has its own sales tax laws and regulations, so it’s essential to check with local agencies to find out what your specific needs are.